Technology Archives

The Digital Marketing Trends to Master for 2020

From flying cars to missions to Mars, 2020 has often been cited as a year of outsized, futuristic expectations. While both of those futures are here, they’re not quite as far along as filmmakers would have had us believe a…

Sean MacPhedranNovember 27, 2019

Creative Digital Marketing Marketing News Technology

Welcome to Ottawa’s Oldest New Agency

The doors were open all night, the music was bumping, and drinks were flowing at SCS Ottawa’s first-ever Open House on Thursday, September 19. The event marked a big moment for Ottawa’s oldest new agency, providing opportunity for faces new…

Braden BaileySeptember 26, 2019

Data Innovation Marketing Technology

Conversations with a Toaster – How Artificial Intelligence and IoT will change our brand relationships.

“Hi Toastie,” I said, dropping two halves of a bagel into him. I say him because when devices talk or move on their own, we like to anthropomorphize them. His design is organic, with a hint of a smile and…

Sean MacPhedranAugust 28, 2019

Creative Digital Marketing Marketing Technology

Thinking of jumping into the world of digital subscriptions? Evaluate your product first.

Do you like taking pictures? There’s a few dozen subscription Apps that can help you out. What about games? Apple Arcade will cost only $4.99/month. Do you like music and video? Toss in Apple Music, Pandora, or Spotify, Netflix and…

adminAugust 28, 2019

Data Digital Marketing Innovation Marketing News Technology

SCS + Georgia Pacific = Retail Magic

With over 70 percent of brand selections in the retail environment made at the time of purchase, we know that effectively engaging the customer at key points in the retail journey is key. So, when Georgia Pacific approached SCS…

Braden BaileyJune 25, 2019

Innovation Insights Marketing Technology

The Changing Face Of Retail & The Future of CX

Since 2015 there have been 68 national retail brand bankruptcies and analysts are predicting more than 75,000 store closures over the next five years. President & Chief Strategy Officer Jeff Roach looks at the trend and the future of customer…

Jeff RoachJune 25, 2019

Digital Marketing Insights Marketing Technology

Should a Brand Create an App? How Relevant are Apps? Should We Create an App?

“Should we create an App?” seems to be one of the most common questions brand marketers ask themselves for their product, service, campaign or event. And why not? It seems like the logical thing to do as everybody carries a…

adminJune 25, 2019

Creative Digital Marketing Events News Technology

Moving, North of 49: Horses, Brothels, and SCS Ottawa’s Sweet New Digs

Finding our new space was almost a no-brainer. I say “almost” because we looked at a number of different locations, but we all knew the first was the one—55 Murray Street. A heritage building in the heart of the ByWard Market in Ottawa, it…

Braden BaileyMay 29, 2019

Technology

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