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The Friday Five: Future Field Trip Edition

Photo credit: Dall·E 2 For this week’s issue we’re powering up the Delorean and going to Toronto, where one of our favorite partners, Trend Hunter, hosted their global Future Festival. Themed around “Decode the Return”, the 3 day (and night)…

Sean MacPhedranSeptember 30, 2022

Media Creative Data Digital Marketing Innovation Insights Marketing Strategy Technology

The Friday Five: Issue 94

Photo credit: Starbucks For this week’s Friday Five, we’re learning about life lessons from a board game, blockchain coffee, hiding easter eggs around the world, the first Metaverse menu launch, and an unexpected source of TV ad spend. It’s the…

Tyler HartsookSeptember 16, 2022

Media Creative Data Digital Marketing Innovation Insights Marketing Strategy Technology

The Friday Five: Issue 93

Photo credit: The Marketing Brew FRIDAY FIVE SOCIAL MEDIA EDITION (again) Written by Anna Clauson Change is guaranteed in the digital landscape. But in recent years, Social Media has felt like the wild west. Between the competition for mindshare between…

SCSSeptember 2, 2022

Media Creative Data Digital Marketing Innovation Insights Marketing Strategy Technology

The Friday Five: Issue 92

Photo credit: The Future Party For this week’s Friday Five, we’re watching the focus on digital content for back-to-school campaigns, the coming impact of TikTok on e-commerce, and the continued rise and power of programmatic advertising to streaming viewers. Plus…

Jeff RoachAugust 19, 2022

Media Creative Data Digital Marketing Innovation Insights Marketing Strategy Technology

The Friday Five: Issue 91

At the center of this week’s Friday Five is innovation, and all the risks and rewards that come with it. Economic pressure tends to prove which bold moves pay, and which don’t - and act as an impetus for new,…

Tyler HartsookAugust 5, 2022

Media Creative Data Digital Marketing Innovation Insights Marketing Strategy Technology

The Friday Five: Issue 90

The nascent days of social media and web 2.0 are now becoming just dwindling images in the rearview mirror of web3 and the metaverse. But it's not all headsets, crypto, and NFTs. The idea of a decentralized internet, DAOs (Decentralized…

Jeremy AgersJuly 22, 2022

Media Creative Data Digital Marketing Innovation Insights Marketing Strategy Technology

The Friday Five: Issue 89

This week in the Friday Five it's all about Performance. Performance Marketing is maturing as a function in our industry and although most brands are now drowning in data within complex marketing technology stacks, few have been able to use…

Jeff RoachJuly 8, 2022

Media Data Digital Marketing Innovation Marketing Strategy

The Wednesday Web3: Issue 6

The Importance of Science Fiction in Innovation https://www.youtube.com/watch?v=a2EgfkhC1eo In 1993, AT&T hired famed director David Fincher, fresh off his work on Alien 3, and long before tackling classics like The Game, Fight Club and Facebook exposé The Social…

Sean MacPhedranJuly 27, 2022

Media Data Digital Marketing Innovation Marketing Strategy

The Wednesday Web3: Issue 5

American Express Launches AR Treasure Hunt in UK No one can resist the draw of treasure. While Pokemon GO’s 500 million+ downloads and multi-billion revenues certainly sparked a new interest and perspective around exploring the world to find hidden…

Sean MacPhedranJuly 13, 2022

Media Data Digital Marketing Innovation Insights Marketing Strategy

The Friday Five: Issue 88

Five articles that have us buzzing this week The great debate of whether we are in a recession or not continues as uncertainty in daily lives makes a big comeback. As marketers, predicting the future is just part of the…

SCSJune 24, 2022

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Data

The Friday Five: Future Field Trip Edition

The Friday Five: Issue 94

The Friday Five: Issue 93

The Friday Five: Issue 92

The Friday Five: Issue 91

The Friday Five: Issue 90

The Friday Five: Issue 89

The Wednesday Web3: Issue 6

The Wednesday Web3: Issue 5

The Friday Five: Issue 88

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