Just a short time ago, we wrote about the merging of two worlds: SEO & UX. We described how the SEO profession has moved its focus toward users rather than search engines. And we explained how and why UX design principles have…
SCSNovember 22, 2016
With a higher than average growth rate expected for marketing positions, candidates might get complacent thinking that it won’t take much to land a job with such demand. But while expectations for a more sophisticated online presence have grown, in 2017…
SCSSeptember 7, 2016
In the stock market, investors know how to set aside their emotions and play the long-term game—whether they deal with a bull or bear market. In traditional Wall Street speak, a bull market occurs during positive growth when investors are…
SCSAugust 25, 2016
In 2017, we cannot rest on our social laurels. The big social media players may have reached a saturation point where they will now start to see an exodus of users. In a LinkedIn article, Michael Spencer points out that in…
SCSAugust 16, 2016
While technical SEO will remain important in 2017, SEO strategists will become more like website designers, user experience architects, and content strategists. Marketers relying too heavily on technical SEO will suffer if they do not diversify their skill sets. Here’s…
SCSAugust 9, 2016
Have you noticed that search engines keep increasing their local marketing efforts? As we’ve recently discussed, local search on Google Maps has now become an essential part of its platform—working like its own search engine and including plenty of local advertising…
SCSAugust 2, 2016
While we’re all still figuring out the essentials of personalization and its adoption seems off to a slow start by brands, consumers are demanding it. By 2017, personalization will become a standard aspect of websites—especially if the tools and technologies available continue making…
SCSJuly 26, 2016
There are many frustrated SEO-ers out there. I see it everyday in the search engine forums, marketing blogs, and day-to-day chatter on Twitter. Many of us were trained long ago to optimize our websites to appease search engine algorithms, using…
SCSJuly 21, 2016
Imagine that your email marketing team currently gets all of the high fives. Why? It appears that the most conversions come from email. Last clicks are mostly email clicks. But upon further examination with a more sophisticated tool, it appears…
SCSJuly 14, 2016
