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Figuring Out the Best Attribution Models for Your Organization

Imagine that your email marketing team currently gets all of the high fives. Why? It appears that the most conversions come from email. Last clicks are mostly email clicks. But upon further examination with a more sophisticated tool, it appears…

SCSJuly 14, 2016

Media Data Digital Marketing Insights Marketing Strategy Technology

5 Reasons Why Pokémon GO Won’t Stop

We will start with a little backstory on why I am infatuated with this old school 90’s game. I’m 24 years old, and this game takes me back to being 8-years-old and sitting in my best friend’s backyard throwing our…

SCSJuly 12, 2016

Creative Creative & Design Digital Marketing Marketing Strategy

Netflix Logo Design: The Sequel

Skeuomorphism. No, that’s not the name of an Alien attack movie, but is a design concept that is used to make digital applications or experiences resemble their real-world counterparts. It’s a design element that has been popular since users’ real-world lives…

SCSJune 30, 2016

Media Data Digital Marketing Insights Marketing Strategy Technology

Google’s Updates Are On Fleek

Google recently made a big splash at the 2016 Google I/O Conference (watch a 10-minute recap here) announcing game-changing updates to how we will interact, search and sync up our digital lives. We asked our “Swarmsperts” to break down and highlight how they…

SCSJune 16, 2016

Creative Creative & Design Digital Marketing Insights Marketing Strategy

Why You Need to Understand the Difference Between UX and UI

Take a look at this bowl of cereal. You won’t ever confuse user experience (UX) and user interface (UI) design again. Yet, UX and UI remain two of the most confused terms in marketing. People tend to switch one term…

SCSJune 2, 2016

Digital Marketing Marketing Strategy

Do You Fall Into These Common Marketing Traps?

We have worked with clients in all kinds of businesses and have done a lot of cool stuff for them. We have also helped steer some of them away from some common marketing mistakes. Below are a few we try…

SCSMay 24, 2016

Media Digital Marketing Innovation Insights Marketing Strategy Technology

No More Sitting on the Sidelines as Marketing Technologies Mature

It’s no surprise that innovations in marketing technology happen all of the time. But as there’s clearly no shortage of complex projects requiring seemingly complex solutions, I’ve noticed that 2016 so far looks like a year of maturity. We’re making…

SCSMay 19, 2016

Content Digital Marketing Marketing Strategy

Everyone Can Be Strategic: Start with “Why”

Love. Beauty. Strategy. What do these terms have in common? They are used by many and understood by few. In our industry, the term “strategy” gets misused and misunderstood so often that it becomes chest-beating nonsense which eventually gets tuned…

SCSApril 26, 2016

Digital Marketing Marketing Strategy

The Role of a Marketing Agency

True Marketing Strategy: We’re Consultants, Not Tacticians If you asked me to start a restaurant and I’m a pub specialist, guess what? I’ll immediately start looking for local craft microbrews, expensive food, and a repurposed old building. If you’re a…

SCSApril 5, 2016

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