Strategy

Five articles that have us buzzing this week  Exclusive: Disney inks deal with Samba TV as measurement partner Samba is the first third-party vendor that Disney named an official partner to broaden its measurement solutions across linear and connected TV.…

Five articles that have us buzzing this week  Five B2B Social Media Trends To Watch in 2022 Social media has had unprecedented change since March 2020 and presents a phenomenal opportunity for more B2B engagement. Brands can interact more closely…

Five articles that have us buzzing this week  How marketing and advertising is shaping the metaverse  The payoff of investing in the metaverse won't be immediate, but it's not stopping tech giants and investors from pouring billions into the possibilities.…

Five articles that have us buzzing this week  How Luxury Brands Are Making Money In The Metaverse Analysts at Morgan Stanley say that the market for virtual luxury goods could be as large as $50 billion by 2030, and luxury…

Five articles that have us buzzing this week  Spotify introduces a new ad format for podcasts that puts clickable cards inside shows Spotify has a new ad format powered by their streaming ad insertion technology, called Call-to-Action-Cards (CTA Cards), which…

Five articles that have us buzzing this week TikTok dethrones Google as most visited website Despite a few road bumps in 2020 due to data security concerns, TikTok has become the most popular web address in the world. TikTok's popularity…

Five articles that have us buzzing this week  PayPal says 'buy now, pay later' volumes surged 400% on Black Friday PayPal launched its "Buy in 4" platform in August last year, and it's booming with more than 9 million people…