Chrishaun Hoopes, Author at Schiefer Chopshop: SCS

Media Data Digital Marketing Innovation Insights Marketing Strategy

The Friday Five: Issue 87

Five articles that have us buzzing this week How AI will change the future of search engine optimization As artificial intelligence (AI) becomes more sophisticated, search engine optimization (SEO) must adapt. The question is no longer how SEO will change…

Chrishaun HoopesJune 10, 2022

Media Data Digital Marketing Innovation Insights Marketing Strategy

The Friday Five: Issue 86

Five articles that have us buzzing this week Meta Outlines Advancing Process for Creating Realistic Digital Avatars for the Next Stage of Connection In Mark Zuckerberg's latest video post on Facebook, he shared how Meta's technology continues to develop with…

Chrishaun HoopesMay 27, 2022

Media Data Digital Marketing Insights Marketing Strategy

The Friday Five: Issue 85

Five articles that have us buzzing this week Digital media trends: It’s all about the youth Deloitte's recent Digital Media Trends survey shared insights that showed how Gen Z and Millenials (ages 14+) are shifting the media and entertainment industry…

Chrishaun HoopesMay 6, 2022

Media Content Creative Digital Marketing Innovation Insights Strategy Technology

The Friday Five: Issue 84

Five articles that have us buzzing this week How To Make Paid Search Work For B2B Marketing Some B2B brands are skeptical about paid media because of the lack of qualified leads or horror stories about it not being worth…

Chrishaun HoopesApril 22, 2022

Data Digital Marketing Insights Marketing Strategy Technology

The Friday Five: Issue 83

Five articles that have us buzzing this week Walmart moves further into livestream shopping Walmart dived into live streaming and social commerce by hosting its first shoppable live stream on Twitter in November 2021. Due to its success, they've now…

Chrishaun HoopesApril 1, 2022

Data Digital Marketing Insights Marketing Strategy Technology

The Friday Five: Issue 81

Five articles that have us buzzing this week Exclusive: Disney inks deal with Samba TV as measurement partner Samba is the first third-party vendor that Disney named an official partner to broaden its measurement solutions across linear and connected TV.…

Chrishaun HoopesMarch 4, 2022

Data Digital Marketing Insights Marketing Strategy Technology

The Friday Five: Issue 80

Five articles that have us buzzing this week Five B2B Social Media Trends To Watch in 2022 Social media has had unprecedented change since March 2020 and presents a phenomenal opportunity for more B2B engagement. Brands can interact more closely…

Chrishaun HoopesFebruary 18, 2022

Data Digital Marketing Insights Marketing Strategy Technology

The Friday Five: Issue 79

Five articles that have us buzzing this week How marketing and advertising is shaping the metaverse The payoff of investing in the metaverse won't be immediate, but it's not stopping tech giants and investors from pouring billions into the possibilities.…

Chrishaun HoopesJanuary 28, 2022

Data Digital Marketing Insights Marketing Strategy Technology

The Friday Five: Issue 78

Five articles that have us buzzing this week How Luxury Brands Are Making Money In The Metaverse Analysts at Morgan Stanley say that the market for virtual luxury goods could be as large as $50 billion by 2030, and luxury…

Chrishaun HoopesJanuary 21, 2022

Data Digital Marketing Insights Marketing Strategy Technology

The Friday Five: Issue 77

Five articles that have us buzzing this week Spotify introduces a new ad format for podcasts that puts clickable cards inside shows Spotify has a new ad format powered by their streaming ad insertion technology, called Call-to-Action-Cards (CTA Cards), which…

Chrishaun HoopesJanuary 14, 2022

Chrishaun Hoopes

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