Blog

Media Data Digital Marketing Innovation Insights Marketing Strategy

The Wednesday Web3: Issue 1

Ice Cube’s BIG3 Basketball League Slam Dunks their NFT Strategy Ever wanted to own a sports team? The NFT strategy of BIG3, Ice Cube’s 3-on-3 basketball league, focuses on delivering real utility to buyers by allowing holders to actually own…

Sean MacPhedranMay 18, 2022

Media Data Digital Marketing Insights Marketing Strategy

The Friday Five: Issue 85

Five articles that have us buzzing this week Digital media trends: It’s all about the youth Deloitte's recent Digital Media Trends survey shared insights that showed how Gen Z and Millenials (ages 14+) are shifting the media and entertainment industry…

Chrishaun HoopesMay 6, 2022

Media Content Creative Digital Marketing Innovation Insights Strategy Technology

The Friday Five: Issue 84

Five articles that have us buzzing this week How To Make Paid Search Work For B2B Marketing Some B2B brands are skeptical about paid media because of the lack of qualified leads or horror stories about it not being worth…

Chrishaun HoopesApril 22, 2022

Data Digital Marketing Insights Marketing Strategy Technology

The Friday Five: Web3 Hype Edition

Five articles that have us buzzing this week From the rebranding of Facebook to Meta, to the billions of dollars flowing through NFT marketplaces, Web 3.0 and the Metaverse are becoming increasingly important trends for marketers to track and adapt…

Sean MacPhedranApril 8, 2022

Innovation Insights Strategy Technology

The Marketer’s Guide to Web 3.0 and the Metaverse

The shift from Web 1.0 to Web 2.0 created huge changes in our lives, from how we interact with brands and each other to the fundamentals of many business models. Netflix replaced Blockbuster. Apple replaced Nokia. And Facebook introduced something…

Sean MacPhedranApril 7, 2022

Data Digital Marketing Insights Marketing Strategy Technology

The Friday Five: Issue 83

Five articles that have us buzzing this week Walmart moves further into livestream shopping Walmart dived into live streaming and social commerce by hosting its first shoppable live stream on Twitter in November 2021. Due to its success, they've now…

Chrishaun HoopesApril 1, 2022

Events Insights Marketing

6 takeaways from 6 days at SXSW 2022

6 days of SXSW amounts to more panels, talks, pop-ups, activations and barbecue than many people get in a year. This year – the overwhelming thrum was practically built on the blockchain, and just about every event touched on the…

John ZegowitzMarch 29, 2022

Our History Innovation Insights Strategy Technology

Meet Some of The Barrier Breaking Women of SCS

Meet Some of The Barrier Breaking Women of SCS Women's History Month is dedicated to honoring those who fought gender bias in society and the workplace. While there is still a long way to go, women have made tremendous…

Caroline HerrickMarch 25, 2022

Marketing News Uncategorized

Friday Five 83: Ukraine Special Edition 2

No Way Home: One Ukrainian Marketer Leaves Kyiv Last week, we interrupted our usual programming of marketing news and insights to share articles about the marketing world’s response to the crisis in Ukraine. Our ties to Ukraine have enabled us…

SCSMarch 18, 2022

Uncategorized

Friday Five Issue 82: Special Ukraine Edition

Five Articles on the Marketing World’s response to the Ukraine Crisis. How the Marketing Industry is Responding to the Ukraine War Through a combination of moral outrage and legal sanctions, the war in Ukraine is driving a mass exodus of…

SCSMarch 12, 2022