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HOW TO INNOVATE IN HELPING CUSTOMERS DURING CORONAVIRUS

As essential service employees continue to go to work for all of us during this crisis, many of your customers are working from home. Families with children are left to juggle the new home office with the stresses of becoming…

Sean MacPhedranApril 7, 2020

Digital Marketing

NAVIGATING CONSUMER DEMAND DURING THE CORONAVIRUS

As COVID-19 sweeps the globe, and countries and counties increase their state of lockdown, the economy is being battered as customers radically shift their behavior and investors lose confidence in world markets. How long the impact will last for remains…

Sean MacPhedranMarch 17, 2020

Creative Insights Marketing

BRAND, AGENCY, STRATEGIST, DIRECTOR OF MARKETING OR CREATIVE. BEHIND EVERY GREAT CONCEPT OR CAMPAIGN IS AN INSTIGATOR AT WORK

One of the first messages you see when you walk in to the SCS offices is in the form of a giant mural stating, “Instigators Welcome.” This is a welcome message to ourselves as much as it is to our…

John ZegowitzFebruary 28, 2020

Digital Marketing Events Gaming Innovation Insights Marketing Technology

THE CES ROUND-UP: WHAT IS 2020 GOING TO BRING OUR WAY IN TECH?

From the floor at CES, SCS President & Chief Strategy Officer Jeff Roach brings us the trends and tech highlights that are expected to make 2020 another big year in digital disruption. From the rise of robots to how AI…

Jeff RoachJanuary 31, 2020

Insights News

The Transformation of Brands in the Modern Era

The marketing team at SCS asked me to write about “Brand Transformation” (we are the Brand Transformation agency after all) and I immediately thought about how little has changed over the last 20 years I have been in the business.…

James SchieferJanuary 30, 2020

Digital Marketing Insights

Beyond Brand Purpose: How Advertisers Will Save the World

As Australia burns under record temperatures and Greta Thunberg graces the cover of Time Magazine, it’s hard to think of 2019 as anything but a turning point in global attitudes towards climate change in particular, and sustainability in general. At…

Sean MacPhedranJanuary 29, 2020

Creative Data Digital Marketing Innovation Insights Marketing Technology

How to Transform Your Brand in 2020: Three Areas of Focus That Matters Now

2020 is right around the corner and many marketers already have their plans in hand, if not their budgets. But is your brand on the right path and what technology and processes are going to help drive consumer engagement and…

Jeff RoachNovember 29, 2019

Creative Events Technology

Nine Ways I Was Inspired at Adobe Max 2019

The whole Creative Team OOO? Sounds like a great idea. Sometimes breaking free from your desk on a not so random Tuesday is the best way to find your inspiration. Especially when it’s to surround yourself in a sea of…

Amy HigginsNovember 28, 2019