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Welcome to Ottawa’s Oldest New Agency

The doors were open all night, the music was bumping, and drinks were flowing at SCS Ottawa’s first-ever Open House on Thursday, September 19. The event marked a big moment for Ottawa’s oldest new agency, providing opportunity for faces new…

Braden BaileySeptember 26, 2019

Data Innovation Marketing Technology

Conversations with a Toaster – How Artificial Intelligence and IoT will change our brand relationships.

“Hi Toastie,” I said, dropping two halves of a bagel into him. I say him because when devices talk or move on their own, we like to anthropomorphize them. His design is organic, with a hint of a smile and…

Sean MacPhedranAugust 28, 2019

Creative Digital Marketing Marketing Technology

Thinking of jumping into the world of digital subscriptions? Evaluate your product first.

Do you like taking pictures? There’s a few dozen subscription Apps that can help you out. What about games? Apple Arcade will cost only $4.99/month. Do you like music and video? Toss in Apple Music, Pandora, or Spotify, Netflix and…

Anthony LiconAugust 28, 2019

Digital Marketing Marketing

Why Digital Advertising Killed Creativity And How To Make Your Brand Remarkable Again

As digital-marketing media spends balloon to over 56% into Facebook and Google, creativity is under attack. It's time for brands to recognize the impact of these platforms on brand equity and to push for remarkable creative in an unremarkable media…

Jeff RoachJuly 31, 2019

Creative

Is Your Brand Wearing Pants? How Creativity In Social Media May Be More Critical Than You Think

Every now and then it happens. Some anchorman gets caught not wearing any pants on TV. Yep, it’s a thing. They think, “Hmm, there’s a big desk in front of me…no one will know.” Then something happens—and everyone knows. And…

Christian SternalJuly 29, 2019

Art & Lifestyle News

Join Us For “A Life Of Endless Summers” Hollywood Screening

Iconic film director Bruce Brown created a legacy by making films that shaped the narrative around surfing culture. To celebrate the mark he left on cinema and surf culture, his son Dana Brown created this intimate love letter to his…

John ZegowitzJuly 29, 2019