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Data Innovation Marketing Technology

Conversations with a Toaster – How Artificial Intelligence and IoT will change our brand relationships.

“Hi Toastie,” I said, dropping two halves of a bagel into him. I say him because when devices talk or move on their own, we like to anthropomorphize them. His design is organic, with a hint of a smile and…

Sean MacPhedranAugust 28, 2019

Creative Digital Marketing Marketing Technology

Thinking of jumping into the world of digital subscriptions? Evaluate your product first.

Do you like taking pictures? There’s a few dozen subscription Apps that can help you out. What about games? Apple Arcade will cost only $4.99/month. Do you like music and video? Toss in Apple Music, Pandora, or Spotify, Netflix and…

Anthony LiconAugust 28, 2019

Digital Marketing Marketing

Why Digital Advertising Killed Creativity And How To Make Your Brand Remarkable Again

As digital-marketing media spends balloon to over 56% into Facebook and Google, creativity is under attack. It's time for brands to recognize the impact of these platforms on brand equity and to push for remarkable creative in an unremarkable media…

Jeff RoachJuly 31, 2019

Creative

Is Your Brand Wearing Pants? How Creativity In Social Media May Be More Critical Than You Think

Every now and then it happens. Some anchorman gets caught not wearing any pants on TV. Yep, it’s a thing. They think, “Hmm, there’s a big desk in front of me…no one will know.” Then something happens—and everyone knows. And…

Christian SternalJuly 29, 2019

Art & Lifestyle News

Join Us For “A Life Of Endless Summers” Hollywood Screening

Iconic film director Bruce Brown created a legacy by making films that shaped the narrative around surfing culture. To celebrate the mark he left on cinema and surf culture, his son Dana Brown created this intimate love letter to his…

John ZegowitzJuly 29, 2019

Creative

A Case for Building the Car While You Drive

There's a common trap we fall into as creatives; "The Big Reveal." This is where we hold our ideas precious, and work furiously to tighten them up in the first round so they’ll blow our clients’ minds with all our…

John ZegowitzJuly 29, 2019

Data Digital Marketing Innovation Marketing News Technology

SCS + Georgia Pacific = Retail Magic

With over 70 percent of brand selections in the retail environment made at the time of purchase, we know that effectively engaging the customer at key points in the retail journey is key. So, when Georgia Pacific approached SCS…

Braden BaileyJune 25, 2019

Innovation Insights Marketing Technology

The Changing Face Of Retail & The Future of CX

Since 2015 there have been 68 national retail brand bankruptcies and analysts are predicting more than 75,000 store closures over the next five years. President & Chief Strategy Officer Jeff Roach looks at the trend and the future of customer…

Jeff RoachJune 25, 2019

Digital Marketing Insights Marketing Technology

Should a Brand Create an App? How Relevant are Apps? Should We Create an App?

“Should we create an App?” seems to be one of the most common questions brand marketers ask themselves for their product, service, campaign or event. And why not? It seems like the logical thing to do as everybody carries a…

Anthony LiconJune 25, 2019