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The Friday Five: Issue 65

Five articles that have us buzzing this week Goodbye, Last-Click Attribution: Google Ads Changes Default To Data Modeling Last-click measurements will still be available in Google ads, but Google will no longer use the popular attribution model as the default…

Chrishaun HoopesSeptember 30, 2021

Media Data Digital Marketing Innovation Insights Marketing Strategy Technology

The Friday Five: Issue 64

Five articles that have us buzzing this week WhatsApp Launches Test of In-App Business Directory, Facilitating New Discovery Opportunities WhatsApp is already dominating as a messaging platform in many regions of the world. Now, with its latest feature, the Local…

Chrishaun HoopesSeptember 24, 2021

Media Data Digital Marketing Innovation Insights Marketing Strategy Technology

The Friday Five: Issue 63

Five articles that have us buzzing this week New Report Looks at Social Media Usage Trends Over the Past Decade, and Where Things are Now Headed Are you looking to maintain a handle on critical shifts in social media? App…

Chrishaun HoopesSeptember 17, 2021

Media Data Digital Marketing Innovation Insights Marketing Strategy Technology

The Friday Five: Issue 62

Five articles that have us buzzing this week People are hiring out their faces to become deepfake-style marketing clones Hour One, a startup that uses people’s likeness to create AI-voiced characters, is part of a wave of companies finding a…

Chrishaun HoopesSeptember 10, 2021

Media Data Digital Marketing Innovation Insights Marketing Strategy Technology

The Friday Five: Issue 61 – Five articles that have us buzzing this week

Gimme BIMI: How To Use The New Branding And Security Tool BIMI, “Brand Indicators for Message Identification,” is a security standard that allows firms to display their brand logos alongside authenticated email messages. The feature was rolled out by Google…

Chrishaun HoopesSeptember 2, 2021

Media Data Digital Marketing Innovation Insights Marketing Strategy Technology

The Friday Five: Issue 60 – Five articles that have us buzzing this week

Verizon’s Long-shot Bet to Disrupt Google and Facebook As advertisers look for platforms that offer a better return on ad spends, telco Verizon hopes to be the next with its online advertising empire, Oath -- which brought in $2 billion…

Chrishaun HoopesAugust 26, 2021

SEMA Media Automotive Aftermarket

Carl Schiefer Inducted Into the SEMA Hall of Fame: “Family Tradition, Groundbreaking Media”

Schiefer Media founder Carl Schiefer, with son and current SCS Founder & CEO, James Schiefer "Created in 1969, the SEMA Hall of Fame represents the most prestigious honor (in the automotive aftermarket) that the association can bestow on an individual.…

Jeff RoachJuly 30, 2021

Creative Digital Marketing Innovation Technology

Why NFTs are the Next Big Thing

NFTs are what happens when digital artists, blockchain, and crypto fans collide. It's the start of a new revolution in art and content ownership that has seen the NBA, Taco Bell, and McDonald's jump on the bandwagon. With Ethereum-backed digital…

Jeff RoachApril 30, 2021

Digital Marketing Innovation Insights Technology

Links from the Future

Recent advancements in digital technology are both amazing and surprising, with implications for brands and consumers directly around the corner. From digital talent to AI-targeting to algorithmic retail, we took a look at some of the most interesting future technology…

Jeff RoachApril 30, 2021

The Friday Five: Issue 65

The Friday Five: Issue 64

The Friday Five: Issue 63

The Friday Five: Issue 62

The Friday Five: Issue 61 – Five articles that have us buzzing this week

The Friday Five: Issue 60 – Five articles that have us buzzing this week

Carl Schiefer Inducted Into the SEMA Hall of Fame: “Family Tradition, Groundbreaking Media”

Why NFTs are the Next Big Thing

Links from the Future

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