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10 Google Chrome Extensions That Will Change Your Life

Google basically changed our world as we know it. Where would we be without the ability to tell someone to “Google it”? Probably acting like cavemen. While Google Chrome, Google’s internet browser, is absolutely amazing, there are ways to improve…

SCSFebruary 7, 2017

Media Digital Marketing Events Innovation Insights Marketing Strategy Technology

3 Digital Marketing Trends from CES 2017

Swarm was on location at this year’s CES 2017 in Las Vegas. Words cannot describe the magnitude of the Consumer Electronics Show where over 180,000 people from around the world come with Fitbits charged and sneakers laced in order to…

SCSJanuary 9, 2017

Media Data Digital Marketing Insights Marketing Strategy

Penalties for Pop Ups – It’s Happening

Just a short time ago, we wrote about the merging of two worlds: SEO & UX. We described how the SEO profession has moved its focus toward users rather than search engines. And we explained how and why UX design principles have…

SCSNovember 22, 2016

Media Digital Marketing Marketing Strategy

Before Sending in the Trojan Horse, Problem Solve with Strategy

Marketing agencies play an important role for clients and businesses. They are solution-oriented and provide extra support for short-staffed marketing teams. One challenge, however, that clients face is that marketing agencies occasionally push to perform services they aren’t always equipped…

SCSOctober 13, 2016

Media Data Digital Marketing Marketing Strategy

How to Make Analytics Lie for You

Too many specialty agencies fight to take full credit for conversions for which others should get recognition. They also boast about numbers that look good but mean very little. For example: Leads get double-counted, such as both a first click…

SCSOctober 6, 2016

Media

Now That’s What I Call Millennial Marketing! Part Two

We’re back with Round Two of “Now That’s What I Call Millennial Marketing!” Social sharing, selfie sticks, and Snapchat haven’t replaced the consumer’s need for nostalgia. Throwback marketing allows consumers to feel as though they’re buying a feeling rather than…

SCSSeptember 20, 2016

Media Digital Marketing Gaming Innovation Insights Marketing Technology

Virtual Reality: The Next Revolution In Marketing

Virtual Reality (VR) as a marketing tactic is nothing new, but it’s about to get much more mainstream. Agencies and companies are going to start putting dollars behind the next frontier in digital marketing: Virtual Reality at your fingertips. While it’s…

SCSAugust 30, 2016

Media Data Digital Marketing Insights Marketing

The Bull & The Bear: Riding The Markets of Real-Time Data

In the stock market, investors know how to set aside their emotions and play the long-term game—whether they deal with a bull or bear market. In traditional Wall Street speak, a bull market occurs during positive growth when investors are…

SCSAugust 25, 2016

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