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Putting Users First: SEO, Meet UX

There are many frustrated SEO-ers out there. I see it everyday in the search engine forums, marketing blogs, and day-to-day chatter on Twitter. Many of us were trained long ago to optimize our websites to appease search engine algorithms, using…

SCSJuly 21, 2016

Media Content Data Digital Marketing Insights Marketing Strategy

Figuring Out the Best Attribution Models for Your Organization

Imagine that your email marketing team currently gets all of the high fives. Why? It appears that the most conversions come from email. Last clicks are mostly email clicks. But upon further examination with a more sophisticated tool, it appears…

SCSJuly 14, 2016

Media Data Digital Marketing Insights Marketing Strategy Technology

5 Reasons Why Pokémon GO Won’t Stop

We will start with a little backstory on why I am infatuated with this old school 90’s game. I’m 24 years old, and this game takes me back to being 8-years-old and sitting in my best friend’s backyard throwing our…

SCSJuly 12, 2016

Media Data Digital Marketing Insights Marketing Strategy Technology

Google’s Updates Are On Fleek

Google recently made a big splash at the 2016 Google I/O Conference (watch a 10-minute recap here) announcing game-changing updates to how we will interact, search and sync up our digital lives. We asked our “Swarmsperts” to break down and highlight how they…

SCSJune 16, 2016

Media Data Digital Marketing Marketing Technology

5 Exciting Features of Google Analytics 360 Suite

While I love the technical aspects of analytics, it’s always more meaningful to me when an area of marketing matures enough to extend its impact to non-technical people. That’s why I’m really excited about several advances that the emerging Google…

SCSJuly 7, 2016

Media Digital Marketing Innovation Insights Marketing Strategy Technology

No More Sitting on the Sidelines as Marketing Technologies Mature

It’s no surprise that innovations in marketing technology happen all of the time. But as there’s clearly no shortage of complex projects requiring seemingly complex solutions, I’ve noticed that 2016 so far looks like a year of maturity. We’re making…

SCSMay 19, 2016

Media Digital Marketing Insights Marketing

What’s Your Marketing Metric Headline for Clients?

When news and entertainment stories come across your social media feeds, you quickly glance at the headlines in order to get a sense of the day’s news. Yet, many marketing metric reports don’t follow this simple example. Remember, clients want…

SCSApril 19, 2016

Media Data Digital Marketing Marketing

5 Pillars of Search Engine Optimization

The Adaptive Role of an SEO We always get the question, “What do you actually do?” This is because, to most people, SEO is something of an afterthought because they do not understand it. SEO is some sort of black…

SCSJune 23, 2015

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