NEWS

In Pfister Campaign Faucets Become An Extension Of Personality And Style

September 24, 2021
Pfister Faucets is out with an ad campaign from Irvine, CA-based agency SCS that focuses on personality and style to drive awareness in the highly competitive home improvement sector.

From ‘Ted Lasso’ to ‘The Queen’s Gambit:’ Why streaming platforms dominated the Emmys | The Trade Desk

September 22, 2021
“It’s clear that the streaming platforms are making their mark as full-blown Hollywood studios.” 

mediapost.com Marketing Daily – Top of the News: DoorDash Sues NYC Again — This Time Over Consumer Data

September 22, 2021
DoorDash challenged law requiring deliverers to divulge customer's name, phone number, email, delivery address, and contents of their order.

News of Firms: SCS Merges with Swarm

August 26, 2021
SCS, a brand transformation agency, merges with Atlanta-based independent digital performance marketing agency Swarm.

Brand Transformation Agency SCS Merges With Atlanta-Based Digital Performance Marketing Boutique Swarm

August 10, 2021
IRVINE, Calif., August 10, 2021--SCS, known for using data science and creativity with speed, value, and innovation to help businesses reach brand goals, announced today that it has merged with independent digital performance marketing agency Swarm.

MAD: Agencies SCS And Swarm Merge

August 10, 2021
The combined entity includes 100 people across three offices - Atlanta, Southern California, and Ottawa offering integrated digital, media, creative and marketing services.

Companies need to reinvent their marketing playbook for digital worlds

August 4, 2021
The so-called metaverse piqued the interest of brands looking for ways to bridge the digital and physical divide amid COVID-19 lockdowns, which created a demand for virtual escapes.

Creeper Meet Combine | Inspiration | Applied Arts

July 20, 2021
Minecraft, for those of you not a part of Gen Z or who have been spending the last decade under a block, is the best-selling videogame of all time.

Take a throwback thrift ride with Adidas and John Deere combines farming with Minecraft: Agency Brief

July 20, 2021
Also Deutsch New York hires its first president in 11 years and Martin Agency wins Nerf account.

A Life of Endless Summers: The Bruce Brown Story’ Begins Theatrical Tour This Summer | LBBOnline

June 24, 2021
Little Black Book, The film from Dana Brown about Endless Summers filmmaker Bruce Brown was produced by brand transformation agency SCS

A Life of Endless Summers: The Bruce Brown Story” Begins Theatrical Tour This Summer

June 24, 2021
Summer is back and back with it is in-theater movie viewing and the in-theater screening of “A Life of Endless Summers: The Bruce Brown Story.”The award-winning film debuted at the 2020 Newport Beach Film Festival last August with a drive-in style screening...

Google Chrome pushes back plans to phase out third-party cookies. Here’s what it means for advertisers. | The Trade Desk

June 24, 2021
“It’s clear that the privacy technology of the open internet, including CTV, needs to evolve in a way that gives the consumer more control.”

When Live Was Not an Option, Monkeyhead Used CGI | Computer Graphics World

June 24, 2021
When Live Was Not an Option, Monkeyhead Used CGI - CGW explores how leading-edge graphics techniques, including the 3D modeling, animation and visualization are used in such applications as CAD/CAM/CAE, architecture, scientific visualization, special effects, digital video, film, and interactive...

Mediapsssst: Agency-Produced Film About Surfing Documentarian Bruce Brown Hits Theaters

June 17, 2021
Irvine, CA-based ad agency SCS produced the film-"A Life Of Endless Summers: The Bruce Brown Story"--in association with Dana Brown Films.

Synthetic experiences outgrow their novelty status as they attract more brands

June 14, 2021
A recent Limelight Networks study showed that gamers spent just under 8.5 hours a week playing games, a 14% increase over its 2020 survey.

John Deere Brings the Farm Home with New Minecraft World

June 10, 2021
John Deere (NYSE: DE) is bringing the farm to young game enthusiasts with the latest version of FarmCraft, a Minecraft experience. Created by Blockworks, in collaboration with John Deere, the Minecraft experience gives players an introduction to modern agriculture through the...

Agency SCS Helps Kwikset Bring the New Halo Touch Fingerprint Door Lock to Market

June 2, 2021
Little Black Book, The 'Smart Locks with a Simple Touch' creative works to break down the Halo Touch features into key stories with real world applications.

Indie Agencies Are Flooded With Holding Company Applicants

June 2, 2021
Ad industry hiring boom find applicants swarming independents as they flee bureaucracy and corporate structure. 

SCS Expands with Six Key Appointments

May 25, 2021
SCS, known for delivering speed, value, integration and innovation to help businesses reach their goals, today named Glenn Rogers as Chief Development.

‘The tides are turning:’ how the loss of third-party cookies will impact the duopoly and the open internet | The Trade Desk

May 25, 2021
‘You’re now in a world where things are starting to shift and there are more decentralized options outside [Facebook and Google’s] walls where consumers are spending their time.'

People on the Move: SCS Taps Agency, Marketing Veterans For Senior Roles

May 18, 2021
Irvine, CA-based agency SCS has added several senior hires, including investor Glenn Rogers as Chief Development Officer, Andres Torrente as head of media and Kelli-Rae Coughlin as brand solutions director. Torrente was previously director, media strategy at Omnicom’s Hearts & Science working with AT&T Mobility...

Movers & Shakers: P&G, Mars, Match, Uber and more

May 17, 2021
This week’s agency news, people on the move and brand buzz. 

Specialty Equipment Market Association (SEMA)

May 14, 2021
2021 SEMA Hall of Fame Inductees Announced Editor's Note: Images for this press release are available

Brand Agency SCS Teams with OSDB Sports to Launch IMDb-Like Sports Platform | LBBOnline

May 2, 2021
Little Black Book, Partnership with Packers quarterback Aaron Rogers and actor/producer Ryan Rottman goes live

SCS Launches IMDb-like Sports Platform

May 2, 2021
Partnership with Packers Quarterback Aaron Rogers & Actor/Producer Ryan Rottman

Peacock, Paramount+ are eating into Netflix’s market share. Here’s what it means for advertisers. | The Trade Desk

April 23, 2021
‘Outside of Netflix, there’s a sense that these newer platforms will likely support a mix of subscription and advertising.’ 

OSDB co-founder Ryan Rottman talks teaming up with Aaron Rodgers

April 23, 2021
NFL QB Aaron Rodgers and actor and producer Ryan Rottman launched the new OSDB site Tuesday. Rottman spoke to AA on their plans.

Aaron Rodgers, actor pal launching IMDb-like sports platform

April 22, 2021
Packers quarterback Aaron Rodgers has guest-hosted “Jeopardy!” Now, he wants to build the IMDb of sports. Rodgers and his friend, actor and producer Ryan Rottman, have raised $2.5 million to create…

Rodgers’ venture hopes to be IMDb for athletes

April 22, 2021
Aaron Rodgers is part of a new venture that hopes to be the IMDb for athletes.

Marketing Daily – Top of the News: Food CPG Brands Lean Into April Fool’s Fibs

April 5, 2021
Consider "The creaminess of Velveeta. Now in skincare." How cheesy is that? Then there's cauliflower-flavored Peeps.

Hemp Beverage Keeps On Truckin’

March 23, 2021
MAD TASTY, a hemp-infused sparkling water brand founded by singer-songwriter of OneRepublic, Ryan Tedders and backed by First Beverage, is embarking on its first ever OOH campaign. MAD TASTY is part of the fairly new and highly saturated category of hemp beverages, so building awareness for the brand is essential.

SCS Helps Discovery Move Massive Content Online

March 9, 2021
Independent agency SCS supported the Discovery product creative team’s challenge of preparing the user experience design for streaming app, Discovery+ and over 1,000 show titles for the Discovery+

Platforms are changing media agency team rules, led by digital natives

March 9, 2021
The new crop of social media platforms offers new opportunities for brands — and it’s creating an opportunity for agencies to lead the way.

Hemp Beverage Brand Mad Tasty Drives Out its First OOH Campaign | LBBOnline

March 8, 2021
Little Black Book, Boxi launches out of home campaign for brand founded by OneRepublic singer Ryan Tedder

It’s Always About the Economy. Sean MacPhedran, SCS Director of Digital Strategy Explains.

weislermedia, February 23, 2021
Much has been discussed regarding how the pandemic will impact our behavior in the coming years. For some, we have entered a “new normal” phase of consumer behavior. For others, the pandemic will be viewed as just an outlying, unique year.